Blog – Product Marketing Best Practices

Get into flow with Enablement

“Keep your friends close, and your enablement team closer” – Thomas Parke D’Invilliers Enablement teams are critical partners to product marketers. Great enablement increases your impact on the business.Strong relationships with enablement will make you a better PMM. PMM & Enablement In FlowI’ve been lucky to work with some terrific enablement folks. PMMs bring expertise in the
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Use Titles & Headlines to Get Your Way

First Impression RulesI could have called this post “Overview of slide titles and headlines”Ugh. Titles and headlines are precious, because they are: Tell Me What to Think or DoThe best presentation titles and slide headlines work hard to engage your audience. They’re novel, dynamic, provocative.They direct the audience to think or do something.They are engaging.
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Design a Great PMM Team

PMM leaders thrive when they lead a high-impact, innovative, and happy team. Everything’s clicking.Everyone is doing great stuff.The company sees it and calls it out. I was on teams like that 5 times in 21 years as an employee.In 7 years of coaching, I’ve seen it another 2 times. It’s rare. Each high-performing team had great
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