If you want to understand customers,so you can better position your products, then work with your ally, the customer success manager (CSM). CSMs and Their Relationships Many PMMs choose sales people as their primary path to customers. That’s good. AEs win by finding a business need so important/urgent they can drive a deal. But CSMs often build … Continue reading Best Practice: Work with CSMs
Tag: Best Practices
The 7 Product Marketing Muscles
Plus ça change: I've seen the same thing over and over across two decades of product marketing in companies big and small, in unicorns and in turnarounds: there are 7 product marketing (PMM) muscles that make the biggest impact. On my 4 product lines at Salesforce and Oracle, I saw some great examples of all … Continue reading The 7 Product Marketing Muscles
Product Marketing Best Practices 