Tech companies are under the gun to improve profit margins and cashflow. One mechanism for this is through packaging & pricing, the most intellectually challenging (and for me, fun!) piece of the PMM’s role.  This post will walk through  2 errors: Narayen & sufficiency errors 2 wins: Repackaging for Role & Integrative benefit Let’s start … Continue reading Raising Prices: 2 errors & 2 wins →