Raising Prices: 2 errors & 2 wins

Tech companies are under the gun to improve profit margins and cashflow. One mechanism for this is through packaging & pricing, the most intellectually challenging (and for me, fun!) piece of the PMM’s role. This post will walk through 2 errors: Narayen & sufficiency errors 2 wins: Repackaging for Role & Integrative benefit Let’s start … Continue reading Raising Prices: 2 errors & 2 wins →

The Price You Pay When You Hide Your Pricing

I’m seeing a growing number of tech companies who have decided NOT to list pricing on their websites. I ALWAYS challenge this, because there’s three things wrong with this decision. 1. Hiding your pricing creates fatal levels of doubt Why don’t they say what it costs? This is the worst. Not showing your pricing raises … Continue reading The Price You Pay When You Hide Your Pricing →