My best CEO taught me that a lot of product marketing’s value is influence on company decisions. To that end, she taught me (and demanded) 3 critical thinking behaviors. Why Critical Thinking Matters to Product MarketersPMMs influence decisions with lots of people involved, and lots of ambiguity.Our job is to drive good discussions around those … Continue reading 3 Critical Thinking Behaviors for PMMs
Tag: PMM Careers
Get Your Way without Being an Asshole: 5 Good Behaviors & 5 Bad Ones
The PMMs I coach want to grow their impact on the business, and they have ideas that they want to get their way on – but most of them say they're worried about being perceived as assholes. Getting Your Way vs. Being an Asshole Getting your way requires you to lead & get support from … Continue reading Get Your Way without Being an Asshole: 5 Good Behaviors & 5 Bad Ones
Ctrl+CEO
Tech product marketers drive a company’s positioning, so we “punch above our weight” in relevance to the CEO. Often, even a fairly junior PMM works with the CEO, an unusual requirement for that stage of career, and nothing they teach you in school. I see examples of it going well, and of it working badly. … Continue reading Ctrl+CEO
PMM Careers: Humility and the Wall of Sales
Product marketers have an awesome job: position the company and the category it sits in, tell the story of how the world has changed, and articulate what’s different and valuable about your product. Your work shows up in every story your company tells the market, on the website, to industry analysts, and in every marketing … Continue reading PMM Careers: Humility and the Wall of Sales
Product Marketing Best Practices 