Tech product marketers drive a company’s positioning, so we “punch above our weight” in relevance to the CEO. Often, even a fairly junior PMM works with the CEO, an unusual requirement for that stage of career, and nothing they teach you in school. I see examples of it going well, and of it working badly. … Continue reading Ctrl+CEO
Tag: PMM Careers
PMM Careers: Humility and the Wall of Sales
Product marketers have an awesome job: position the company and the category it sits in, tell the story of how the world has changed, and articulate what’s different and valuable about your product. Your work shows up in every story your company tells the market, on the website, to industry analysts, and in every marketing … Continue reading PMM Careers: Humility and the Wall of Sales