First Impression RulesI could have called this post “Overview of slide titles and headlines”Ugh. Titles and headlines are precious, because they are: The first thing people see An opportunity to make the audience think or do something A chance to hook their emotions Tell Me What to Think or DoThe best presentation titles and slide … Continue reading Use Titles & Headlines to Get Your Way
Tag: Presentations
Growth Signals
Last week, a PMM made me smile from ear to ear. We’ve been working on impact using emotion and point of view. Our first work – a year ago – was on a presentation to the CEO & exec team. She’d prepared 17 well-reasoned, objective, detailed slides.All facts, no emotions, no point of view. We … Continue reading Growth Signals
A Foundation for Great Executive Presentations
Want to get better? Up your game on presenting to executives. Because your work will achieve *way* more, with executive support. And your work & impact will improve with good executive direction. Plus you’ll get: Faster decisions & clearer feedback Better executive relationships & career advancement Shorter & fewer meetings In this post I'll cover the … Continue reading A Foundation for Great Executive Presentations
Slide Master Nuance: Bullet 1 vs. Bullet 3
Communicating with humans is hard. Life distracts them. The spoken word is really hard to follow and absorb. To succeed in spite of this, business people, and especially product marketers, often use the visual support of slides to help tell the story. But once we start down the path of a slide as a visual … Continue reading Slide Master Nuance: Bullet 1 vs. Bullet 3
Product Marketing Best Practices 