For PMMs, demo videos are an opportunity to shine. Product-driven stories that can reach millions of people.Compelling. Vivid. Concise. But making one can be frustrating and slow if you approach it wrong. Here’s my 3-S Method to deliver the best demo video, fastest.It involves partners: creative, video, agencies, and your peers & boss. The built-in iteration … Continue reading The 3-S Demo Video Method
Tag: Process
Provoking People to Build Great Messaging
“I took the one less traveled by, And that has made all the difference.” - Robert Frost How do you get from the way you currently talk about your company and your products, to differentiated talking and storytelling? With the help of other people. But how do you get the best out of people? How … Continue reading Provoking People to Build Great Messaging
Product Marketing Best Practices 