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Product Marketing Best Practices

product positioning, storytelling, strategy

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Tag: productmarketing

Turn off your video

Conversations are important; they're how we create impact.Conversations work best when everyone involved focuses. 2 years ago, millions of office workers shifted to video meetings.The social & corporate pressure was high for everyone to turn on their video,But the amount of critical thinking about this radical change was almost nil. Here are my observations. The … Continue reading Turn off your video →

Todd Enders Uncategorized Leave a comment July 12, 2022 2 Minutes

Ctrl+CEO

Tech product marketers drive a company’s positioning, so we “punch above our weight” in relevance to the CEO. Often, even a fairly junior PMM works with the CEO, an unusual requirement for that stage of career, and nothing they teach you in school.  I see examples of it going well, and of it working badly. … Continue reading Ctrl+CEO →

Todd Enders Uncategorized Leave a comment June 20, 2022 3 Minutes
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