Yesterday we talked about principles for understanding product roadmaps and how they can help PMMs in their careers. Today we’ll tackle your first step in getting there: understanding the roadmap to the product team’s satisfaction. Roadmaps are complex, dynamic living documents. A healthy company is always revising what it’s building, and revising its thinking about … Continue reading PMMs and the Roadmap, Part 2 →

Your customers are motivated and curious about aligning their plans and yours. The product roadmap is the *best* way to drive this discussion, and a huge opportunity for product marketers. I do a lot of work on product roadmaps, and thought I’d start this discussion on roadmaps with tips on understanding the roadmap’s place in … Continue reading PMMs & the Roadmap: Part 1 →