Use Titles & Headlines to Get Your Way

First Impression RulesI could have called this post “Overview of slide titles and headlines”Ugh. Titles and headlines are precious, because they are: The first thing people see An opportunity to make the audience think or do something A chance to hook their emotions Tell Me What to Think or DoThe best presentation titles and slide … Continue reading Use Titles & Headlines to Get Your Way →

A Foundation for Great Executive Presentations

Want to get better? Up your game on presenting to executives. Because your work will achieve *way* more, with executive support. And your work & impact will improve with good executive direction. Plus you’ll get: Faster decisions & clearer feedback Better executive relationships & career advancement Shorter & fewer meetings In this post I'll cover the … Continue reading A Foundation for Great Executive Presentations →

PMM Brain Hack: Start in Slide Sorter Mode

Slide presentations are a big part of your work as a product marketer. Slide decks are stories, and so the flow of the slide deck is the foundation of the story. One habit that will make sure you’re optimizing for the story is to start any review of a slide deck (on your own or … Continue reading PMM Brain Hack: Start in Slide Sorter Mode →

Slide Master Nuance: Bullet 1 vs. Bullet 3

Communicating with humans is hard. Life distracts them. The spoken word is really hard to follow and absorb. To succeed in spite of this, business people, and especially product marketers, often use the visual support of slides to help tell the story. But once we start down the path of a slide as a visual … Continue reading Slide Master Nuance: Bullet 1 vs. Bullet 3 →