“Short words are best, and old words when short are best of all.” -- Winston Churchill Diction is the art of choosing the right word. For product marketers, diction is a core area of study, skill, and practice. Storytelling, naming, or describing – picking the right words makes a big difference in how your listener … Continue reading Product Marketing, Diction, and Roots
Tag: Writing
Positioning & the Gravity Assist
“If you care about being thought credible and intelligent, do not use complex language where simpler language will do.” ― Daniel Kahneman, Thinking, Fast and Slow Q: What do psychology and orbital mechanics have to do with product marketing?A: Both have lessons for great positioning. Read Thinking, Fast and Slow. It’s a great book for … Continue reading Positioning & the Gravity Assist
Product Marketing Best Practices 