Positioning & the Gravity Assist

“If you care about being thought credible and intelligent, do not use complex language where simpler language will do.” ― Daniel Kahneman, Thinking, Fast and Slow Q: What do psychology and orbital mechanics have to do with product marketing?A: Both have lessons for great positioning.  Read Thinking, Fast and Slow. It’s a great book for … Continue reading Positioning & the Gravity Assist