PMM leaders thrive when they lead a high-impact, innovative, and happy team. Everything’s clicking.Everyone is doing great stuff.The company sees it and calls it out. I was on teams like that 5 times in 21 years as an employee.In 7 years of coaching, I’ve seen it another 2 times. It’s rare. Each high-performing team had great … Continue reading Design a Great PMM Team
Tag: Hiring
Leadership & Behavioral Alloys
Recently, I’ve spent an unusual amount of time interviewing candidates for CMO and VP of product marketing roles. Beyond my standard approach to interviewing PMMs, when I interview people for leadership roles, I look for specific combinations of behaviors – what I call behavioral alloys. Curiosity & thoughtfulnessPeople motivated by curiosity outperform those motivated by … Continue reading Leadership & Behavioral Alloys
PMM: Always Be Interviewing
Most PMMs interview for new jobs only after deciding to leave, or being let go.Most PMM managers interview candidates only if there’s open headcount. There’s a better way. Job Interviews to Build Network, Intelligence & Insight As PMMs and PMM leaders, it pays to build your network.It pays to gather intelligence and ideas on what … Continue reading PMM: Always Be Interviewing
3 Step Playbook: Hiring PMMs
There’s a great moment that will happen a few times in your career when you’re a manager of a product marketing team. A year after you hire someone, you’re sitting in a meeting she’s leading, she’s driving an engaged discussion, telling great stories, getting customers to tell their stories, and changing how people perceive and … Continue reading 3 Step Playbook: Hiring PMMs
Product Marketing Best Practices 