PMM: Always Be Interviewing

Most PMMs interview for new jobs only after deciding to leave, or being let go.Most PMM managers interview candidates only if there’s open headcount. There’s a better way. Job Interviews to Build Network, Intelligence & Insight As PMMs and PMM leaders, it pays to build your network.It pays to gather intelligence and ideas on what … Continue reading PMM: Always Be Interviewing →

WFH, Stranger Interviews & the Neutral Tug

With so many software companies asking employees to #WFH to slow the spread of COVID-19 (strong endorse!), I thought I’d share a WFH move I'm currently modeling for/coaching a client on: how to solicit great positioning input from non-customers. Research interviews with strangers/non-customers are a key part of great positioning, since they let you hear … Continue reading WFH, Stranger Interviews & the Neutral Tug →